Carla Stanmyre McDonald

Carla Stanmyre McDonald is the founder and president of Dynabrand.

Prior to founding Dynabrand in 2002, Carla spent more than 16 years working in PR firms in Manhattan. Most recently, she was Executive Vice President and Managing Director of the North American Marketing Practice for GCI Group, the global PR firm owned by WPP. The top brand strategist for the firm’s North American clients, Carla led a team of nearly 200 professionals in the firm’s New York, Atlanta, San Francisco, Los Angeles, Toronto and Mexico City offices and worked with clients including British Airways, Intel, Norwegian Cruise Line, Pharmacia, Procter & Gamble, Seagram and Starwood Hotels and Resorts. Referred to by PR Week as “a force to be reckoned with,” GCI’s marketing practice grew by more than 400% in 30 months under Carla’s leadership, helping GCI earn its first-ever honor as the nation’s “Public Relations Agency of the Year.”

Prior to joining GCI, Carla was Senior Managing Director and Director of the Consumer Marketing Group at Hill & Knowlton, another top global PR firm. The youngest Senior Managing Director in the company, Carla developed and implemented PR programs for clients including Cointreau, Cunard Cruise Line, Nantucket Nectars, Newman’s Own, Samsonite and Warner-Lambert.

Carla joined H&K from a boutique PR firm in Manhattan that specialized in promoting luxury brands. As the agency’s Executive Vice President, Carla co-ran the agency and led the firm’s largest accounts including TAG Heuer, Champagne Krug and Montblanc, a brand she helped revitalize in the late 80s. In 1992, The New York Times referred to Montblanc as “one of the great marketing success stories of the last decade.”

Carla has experience on the client side as well, serving in 2000 as Chief Marketing Officer of Peranet, a web-based marketing services company. As CMO, Carla helped to rename and reposition the company and secure funding from venture capital firm, Sevin Rosen. Peranet was sold to Omnicom in 2001.

The recipient of numerous industry honors and the architect of Dynabranding™, a brand positioning methodology, Carla was named one of the nation’s “40 Under 40 Stars in Public Relations.” She is also a member of Faith Popcorn’s Brain Trust of national marketing experts, has been featured in numerous industry articles and is a member of the YWCA’s prestigious Academy of Women Achievers.

Carla, who lives in Austin with her husband and two young daughters, is active in Austin’s non-profit sector. She currently serves on the boards of Arthouse, Ballet Austin and The Long Center for the Performing Arts, has co-chaired annual fundraisers for Arthouse, the Austin Film Society, American YouthWorks and Ballet Austin and has been featured in articles in the Austin American-Statesman, Austin Woman, Brilliant and Texas Monthly.

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