Lisa Tarter

Lisa Tarter is a media relations specialist with more than 11 years of high–tech and consumer public relations experience.

As a media specialist, Lisa secures and manages briefings with top-tier business, consumer and trade media, coordinates press events, secures high-level speaking opportunities at industry conferences and drives strategic editorial coverage for her clients in such top-tier media outlets as Business Week, The New York Times, The Wall Street Journal, Forbes and Fortune.

Tarter, who has extensive experience in pre-IPO communications, is also skilled at creating awareness for her clients among industry analysts at such top-tier firms as Gartner, Forrester, IDC and Yankee Group.

While working at agencies, including GCI Group in San Francisco, Tarter handled media relations for such companies as Exodus Communications, Intel, Intertrust, Iomega, MyPlay, Netcentives, Sun Microsystems and Synaptics. In addition, Tarter has worked with Jamcracker, a B2B web services company that she worked to have included in Red Herring's “Top 100 Private Companies” and Fortune’s “Cool Companies 2001.”

Earlier in her career, Tarter served as Director of Public Relations for NBC Internet and XOOM.com.

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