Diagnose brands to uncover marketplace, positioning, and messaging issues and opportunities.
Identify a brand’s most relevant and defensible point of differentiation and create a suite of compelling key messages.
Develop brand strategies, marketing programs, and tactics that build brand awareness, trial, and sales.
Audit marketing programs and recommend changes to save money and boost value.
Help clients identify, hire, and manage PR firms and ensure appropriate and attractive contractual terms.
Invest capital in—and provide mentoring services to—emerging brands of promise.