CAPITAL AND STRATEGIC EXPERTISE FOR EMERGING CONSUMER BRANDS

INVESTMENT APPROACH

We invest in consumer brands with category leadership potential.

Each opportunity is evaluated through the LEADR Framework—Logic, Emotion, Advocacy, Differentiation, and Relevance—our proprietary lens for assessing long-term category leadership.

PORTFOLIO

ABOUT

Dynabrand Ventures was founded by Carla McDonald in 2017 after 25+ years as a consumer marketing strategist, advising consumer brands, private equity firms, and growth-stage companies.

We leverage our deep relationships across retail, marketing, venture capital, and private equity to support disciplined growth.

  • Advised portfolio companies of L Catterton

  • Led consumer marketing practices at Hill & Knowlton and GCI (acquired by WPP)

  • Advised exits including Deep Eddy Vodka (Heaven Hill), Sweet Leaf Tea (Nestlé), and Nantucket Nectars (Cadbury Schweppes)

  • Served as CMO of a venture-backed company acquired by Omnicom Group

  • Worked with P&G, Pfizer, Unilever, L’Oréal, and Intel

  • Chair, Mayor’s Task Force for Austin Women Entrepreneurs

  • Mentor, SKU

  • Founding investor, Capital Factory

CONTACT

If you are building a category-defining consumer brand, we'd like to hear from you.